How the 2018 Commonwealth Games can become the gift that keeps on giving
After years of planning, the 2018 Commonwealth Games are finally about to kick-off.
We already know millions of dollars have been spent preparing for the event and that millions more will be spent during those two weeks in April when hundreds of thousands of athletes, support teams and visitors descend on the Gold Coast.
And, if we play our cards right, millions more could be spent in the years to come that could also be attributed to the quality of the experiences our visitors have while here for the games.
By providing every one of those visitors enough reason to feel this is somewhere they’d like to come back to, we also have the opportunity to establish the Gold Coast, Queensland and indeed Australia, as a destination of choice for future travel.
If successful, then the legacy of this two-week event will continue to benefit not only our tourism industry but the wider economy for many years to come and the 2018 Commonwealth Games will indeed become the gift that keeps on giving.
So, what do we need to do to make this a reality?